4 Benefits of Purchasing Retail Gondola Shelving from a Manufacturer
If you’ve been in retail, or if you’ve ever walked into a pharmacy, liquor store, or supermarket, chances are you are familiar with the concept of gondola shelving.
Retail gondola shelving is the steel shelving units featured in many retail environments designed to display merchandise. These gondola rack displays are featured in assorted sizes (height, width, depth) and colors. Each gondola section consists of the following items, uprights, back panels, base shelf, hardware, end shoes, and front toes/kick plates.
When purchasing gondola shelving, there are multiple options that consumers can choose from. You can purchase directly from a manufacturer located domestically, such as Storflex, purchase through a distributor or wholesaler, or you can buy used store fixtures from a company or marketplace.
In this article, we will discuss four benefits of purchasing gondola shelving directly from a manufacturer. We are going to highlight 4 the advantages of dealing directly with a factory:
- Mint Condition upon Arrival
- Easy Assembly with No Missing Parts
- Customize Your Gondola Shelving Order
- Expertise From Start to Finish
Mint Condition Upon Arrival
One benefit of purchasing your gondola shelving displays directly from a manufacturer is knowing that your fixtures will arrive at your store factory brand new.
This might seem straightforward.
But if you’re in the market for used fixtures and you are in the developmental stages of opening a brand-new pharmacy or grocery store, here’s a question you need to ask:
Can you afford to have the reputation of your business ruined by displaying food, medicine, and other essential health items on old shelves?
This is also advantageous to retailers looking to market and promoting their new store location to the public.
Whether on social media, email marketing campaigns, or any other marketing medium, photos and videos of your store will be at the forefront and having new shelves will add prestige to your business.
Easy Assembly With No Missing Parts
When retailers take the risk of ordering used shelving or work with a distributor, there is no guarantee that all of the parts and components required to build your gondola shelving units will arrive with your order.
As mentioned earlier in this article, there are many parts and pieces needed to assemble your shelving displays, most importantly, the hardware necessary to construct the unit properly. When buying factory direct, you can rest assured that your order does not ship unless all required, corrected sized parts and pieces are included.
All Storflex units are simple to install and require minimum tools. Once the gondola shelving uprights are properly level to the ground, you can begin installation. For more in-depth assembly instructions please visit our installation page on our website.
For some retailers, if your store has a low ceiling, a manufacturer will be able to pack your order to your exact specifications. Meaning, cut the back panels in half and pre-attached end shoes onto your gondolas for easy, on-site installation.
Customize Your Gondola Shelving Order
When purchasing your retail shelving displays from a manufacturer, retailers take comfort in knowing that their order can be manufactured specifically for their business needs.
Frequently, shelving wholesalers will require you only to purchase specific sizes or colors based on their inventory levels.
That isn’t the case with purchasing factory direct because everything produced depends on the retailer’s store planning requirements.
If you’re opening a new store, you should never be told you have to buy certain sizes. The best shelving providers will work with you on determining which sizes you need based on merchandising and what is best for your business.
For example, if you’re a buyer for a convenience or hardware store chain with multiple locations throughout a specific geographic territory, and you can brand your gondola shelving based on the organization colors, purchasing from a manufacturer will allow you to add various steel colors to your displays as you look to enhance your company’s branding strategy.
Similarly, suppose you have a specific section on your gondolas dedicated to certain items that only entails 10” shelves for proper merchandising. In that case, you should never have to waste money on buying 14” shelves for the section availability distributors stock.
Expertise From Start to Finish
As retailers, you know that one of the most important aspects of any retail location is store displays.
You might be saying to yourself at this point that this is a given.
Sadly, that isn’t the case a lot of the time, especially in the used gondola shelving market, which could negatively affect your merchandising capabilities and become highly detrimental to your business.
When working directly with a manufacturer, you will have the peace of mind of knowing that you are working with professionals whose entire business model is based on the production, packaging, and logistics of high-quality retail gondola shelving.
From each step of the process, you can rest assured that you’re treated fairly. Here at Storflex, we’ve even created our “YourShelf” system dedicated to helping retailers from start to finish.
Suppose you’re looking for a way to display all the merchandise that your business has effectively; consider buying factory direct store fixtures. Storflex provides a seamless experience for our customers looking to purchase new gondola shelving from start to finish. For more information, contact us today to get started!